All-new 2023 Hyundai Azera debuts across the UAE

In another step forward in innovation, Hyundai UAE, represented by Juma Al Majid Establishment, unveils the seventh-generation Azera flagship sedan to the UAE market. Reflecting Hyundai’s continuous drive for advancement, the 2023 Azera now graces all eight national showrooms, inviting prospective buyers to experience automotive luxury redefined. Over the years, the Azera has symbolized Hyundai’s passion for premium thorough craftsmanship. This iteration further pushes forward this legacy, blending bold aesthetics with cutting-edge technology to offer unparalleled elevation, performance, and comfort.

There is excitement in the showrooms to welcome the Azera’s elegance, directly complementing the rest of the popular Hyundai range on display. Visitors can immerse themselves in the vehicle’s evolution, from its imaginative design features to its state-of-the-art technological advancements. Expert staff are on hand to guide visitors through the vehicle’s array of features, ensuring a comprehensive understanding of what sets the Azera apart in its class. The visual masterpiece epitomizes the company’s future-forward vision of mobility. Boasting a longer body and extended wheelbase, the Azera ensures a spacious interior that complements its sophisticated exterior. Design shades such as the frameless door and signature horizontal daytime driving lamp accentuate its modern aesthetic. Further enhancing its uniquely premium style are the car’s lower height, a strategically pushed-back cowl point, and the sleek C-pillars. The smooth side body panels and neat characteristics are effortlessly integrated, with the frameless door serving as a distinct design feature. Additionally, the auto flush-type door handle subtly elevates the car’s significant appearance.

Inside the Azera, passengers are immediately enveloped in an atmosphere of luxury, blending form and function. The car’s interior design, whether in the Base trim or the more opulent Calligraphy version, promises an environment that’s both lavish and functional. The wrap-around architecture, which flows easily from the dashboard, evokes a sense of spaciousness and continuity, enhancing the vehicle’s overall aesthetics. The Calligraphy trim stands out with its exclusive interior and specifications. Designed with an acute attention to detail, it boasts features like sound-proof glass, separatable carpet, and noise-canceling tires. This meticulous design extends to the comfort of those seated with features such as reclining seats and electrically controllable window curtains for the second-row. Additionally, the mood lighting, applied to the crash pad garnish, creates an ambient experience by emitting various colours tailored to different scenarios.

Paying homage to Hyundai’s heritage, the one-spoke steering wheel not only serves as a nostalgic nod to the first-generation Azera, but is also equipped with integrated controllers and four LED lights on the central horn cover. Further refinement is in the column-type electronic shift lever, strategically positioned behind the steering wheel for intuitive operation. Embracing both tradition and sustainability, the Azera’s interior trim colours are inspired by hues and patterns found in nature and Korean decor. This environmental consideration extends to the materials used, with features such as bamboo-based colour coating and leather that undergoes natural vegetable dyeing. The vehicle is crafted with many of engine choices to accommodate diverse driving tastes, seamlessly blending capability with its striking optics. One of the standout options is the 3.5-liter GDi engine, accurately designed to deliver robust power with a maximum output that underscores Hyundai’s commitment to excellence. Conversely, the 1.6-liter gasoline turbo hybrid engine harmonizes efficiency with impressive torque delivery. This variant showcases Hyundai’s dedication to eco-friendly driving solutions without sacrificing capability. Both engines are calibrated to ensure a swift and thrilling drive.

The Azera is enriched with cutting-edge technology, heightening the driving experience. The newly introduced infotainment system, the Connected Car Navigation Cockpit (ccNC), offers a true integration of navigation, cluster, and a heads-up display (HUD) within a singular, intuitive graphical interface. Heightening this is the Bose sound system, enhanced by the ‘Sound True’ algorithm, fine-tuned for the Azera, guaranteeing a sonic experience that makes each journey unforgettable. Hyundai prioritizes safety, fortified with the Hyundai Smart Sense system, integrating advanced features like Forward Collision-Avoidance Assist 1.5 (FCA1.5), Reverse Parking Collision Avoidance Assist (PCA), Blindspot View Monitor (BVM), and Safe Exit Assist (SEA) — all designed for optimum driver safety and ease. Furthermore, the model showcases the Remote Smart Parking Assist, facilitating effortless parking exits, paired with the innovative Reverse Guide Lighting, signaling its reverse trajectory to other vehicles and pedestrians. Additionally, the presence of antibacterial-treated materials promises a sanitary cabin environment.

For those leaning towards sustainability without sacrificing drive quality, the Azera’s hybrid electric variant embraces the E-Motion Drive. This system features the E-Comfort Drive mode for fluidity and the E-Dynamic Drive for enhanced responsiveness during acceleration and cornering. The arrival of the all-new Azera at Juma Al Majid Est showrooms across the UAE is not just the launch of a new car; it is a reaffirmation of Hyundai UAE’s commitment to bringing world-class vehicles to the region, ensuring every drive is an experience in itself.