TAG Heuer creates auto book for charity

Swiss watchmaker TAG Heuer, apparently “to commemorate their unique legacy and support children around the world,” joined forces with the Save the Children charity to create the “Dream Machines driven by Generous Hearts” project, a photographic exhibition and charity event “celebrating the very special love affair between influential men and women and the Avant-Garde “dream machines” that inspire them.”

Without getting into too much detail, some famous folks got together in France, drove some expensive cars on a track, and got their photos taken in black-and-white for a book, proceeds from which will go to charity. Our own Mohamed Bin Sulayem rubbed shoulders with celebrities like Eric Bana, Lewis Hamilton and Shah Rukh Khan, among other names we never heard of.