Ford Maverick compact truck debuts as affordable entry-level model
The Ford Maverick compact truck is a long-awaited launch and its birth was triggered by a trend. In the past couple of decades, we have seen monocoque crossovers gain ground over old-school ladder-frame based SUVs. With the arrival of the Maverick, Ford is looking to shake up the U.S. pickup truck segment, even if past attempts at crossover pickups by Honda and Subaru produced a lukewarm response.