The Superbowl is to Americans what football is to us. Except that they call their game football as well. While their handsy game of armoured rugby has nothing to do with feet, the Superbowl is a massively popular TV event there, and as such, big companies pay millions to advertise during the game, going as far as making custom commercials for those ad-break slots. Nissan was one of the advertisers this year, and they gave the public a glimpse of the all-new 2016 Nissan Maxima in their TV spot. And later, then they released some images after the event.
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