Industry News

TAG Heuer uses Lewis Hamilton to sell watches

In a time of economic challenge, while other brands choose to stand back and cautiously focus on the short-term, TAG Heuer, the world leader in sports-inspired luxury watches and chronographs since 1860, is extending its bold vision of the avant-garde with a brand new, emotionally charged ad campaign that challenges the very rules of endorsement marketing.

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MINI unique approach to launch new MINI Cabrio in Dubai

All wraps are now off as the latest addition to the MINI family, the new MINI Cabrio, has been revealed across the GCC. Guests at the launch event were treated to an extraordinary celebration of fashion, art, sport and fun to celebrate the arrival of the new MINI Cabrio and commemorate the brand’s 50 year anniversary.

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Silvercraft shines at Bahrain Boat Show debut

Gulf Craft Inc, a leading player in the global boat and yacht manufacturing industry, has experienced strong interest and sales from its debut appearance at the first ever Bahrain Boat Show. The appearance follows a successful participation at the Dubai International Boat Show and the Abu Dhabi Yacht Show earlier this year and consolidates the local manufacturer’s dominance of the GCC marine industry.

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Peugeot Oman service rated among Peugeot top five

Peugeot Oman’s Service Department offers their client a unique experience of service excellence and efficiency. In fact, the suite of services and unexpected delights that the Peugeot Service Department provides make for such a lasting impression that internationally, Peugeot’s service department in Oman are now regarded as one of their top five, worldwide, in terms of the levels of service offered.

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Arabian Automobiles Nissan wins ‘Operational Excellence Award’ 2008

Arabian Automobiles, the exclusive dealer for Nissan, Infiniti and Renault in Dubai and the Northern Emirates has been recognized as the number one Nissan and Infiniti distributor in the Middle East region for fiscal year 2008. The award is made by Nissan Middle East and is scored across a number of metrics including sales and customer satisfaction.

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