Branded Stories

From factory floor to auto show, the “Eurasian Tour with AITO” convoy—comprising AITO 9, AITO 7, and AITO 5 vehicles—crossed the Eurasian continent covering about 15,000 kilometres spanning 38 days, passing through 12 countries before arriving in Paris to attend the 90th Paris Motor Show.

On October 14th, under the theme “Intelligence Redefining Luxury,” AITO showcased its industry-leading product lineup and technological advancements to a global audience. One very special AITO 9—a key member of the “Eurasian Tour with AITO” convoy—was on display. Having completed the long expedition from Chongqing to Paris, the vehicle’s journey substantiated the exceptional performance of AITO’s models across complex road conditions and extreme environments.

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Arabian Automobiles Company (AAC) is offering a host of facilities at its Nissan service centres to enhance customer experience, and we visited their Deira facility to see first-hand.

DriveArabia has been frequent visitors over the years to the facility. We initially serviced our Renault Safrane there in 2011 before shifting to their Sheikh Zayed Road location. In 2016, we started bringing our Nissan Patrol to the Deira service centre.

Our most recent visit was in late 2021, when we used the new pick-and-drop service they had just introduced. This service has become popular among customers,

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GAC has unveiled its next-generation Multi-Purpose Vehicle (MPV), the M8, in the Middle East, marking a significant step for the brand, which already offers an impressive lineup. Following its success in the Chinese market, where it garnered praise from consumers and experts alike, the GAC M8 promises luxurious comfort and advanced safety features tailored for businesses and large families in the region.

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Škoda UAE has launched the Green Weekends Sales campaign, offering smashed prices on the entire model range for the next few weekends. The offer applies to new and certified pre-owned models, with discounts of up to AED 29,000.

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As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

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Currently, the automotive industry has entered a new era, with a new technological revolution reshaping the industry landscape. Each automotive company finds itself at a crucial juncture in the transition between old and new tracks. Standing at the starting point of 26 years of development, Chery is comprehensively advancing in the field of automotive intelligence, fortifying its technological attributes, establishing technological leadership, and accelerating its stride into intelligence.

Leading the Industry into a New Era of Intelligence

In the field of automotive intelligence, Chery initiated R&D based on active safety technology as early as 2010.

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JETOUR T2 has gained widespread attention in the Middle East after its international debut at the Riyadh Auto Show in Saudi Arabia. According to official sources, first international launch event of JETOUR T2 will be held in Dubai, United Arab Emirates, on January 27th.

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Dubai Marathon EXEED-ed the limit as 12,000 runners participated in the 23rd edition of the iconic event. EXEED by Al Ghurair, the renowned premium vehicle brand represented by AG Auto in the UAE, triumphed in its role as the Official Car Sponsor, providing 22 EXEED SUVs including 10 TXL and 10 RX EXEED SUVs as support fleet and two timing cars to facilitate the organisation and infrastructure needs of the marathon.

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On December 15th, BAIC hosted a launch event at Kempinski The Palm, marking the official launch of the BJ60 in the global market. The launch event attracted over 150 individuals, including representatives from the Chinese Embassy in Dubai, members of the UAE royal family, and renowned medias from the Middle East. The event radiated energy and anticipation, with guests offering commendations for the BJ60’s innovative design and cutting-edge technology.

The Consul General of China in Dubai, H.E. Li Xuhang extended warm congratulations to BAIC. Having personally experienced the BJ60, H.E. Li spoke highly of the vehicle and was impressed by the performance,

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The all-new 2024 TIGGO 8 PRO MAX was revealed recently, the mid-size SUV is built with Chery’s T1X platform which connected to internationally renowned supplier Bosch and Benteler. It is powered by a 2.0TGDI engine, which was awarded the title of “China Best Ten Engine“. It can achieve outstanding performances with a maximum power of 254HP, a peak torque of 390N m, and ultra-low fuel consumption of 7.39L per 100km. Furthermore, with the 7DCT high-efficiency transmission, it can achieve the ultimate acceleration performance of only 7s in term of 0-100km acceleration. 

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