chevrolet

Long-term update: 2010 Chevrolet Malibu interior

Long-term update: 2010 Chevrolet Malibu interior


Our long-term 2010 Chevrolet Malibu had been taken away for more than a week for an agency photo shoot, during which time we cruised around in a courtesy Cruze. Our Malibu is back now, with about 500 additional kilos on the clock. As interesting as the Cruze is, upgrading to a Malibu again is like getting bumped up to first-class. In fact, on the day we got it back, we took it along when we returned the Accord Crosstour to the Honda Middle East HQ. We gave a tour of the Malibu to a person from Honda, and he uttered the words “wow nice”

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So we got a long-term 2010 Chevy Malibu LTZ

So we got a long-term 2010 Chevy Malibu LTZ


I first asked General Motors’ old PR agency for a long-term test car back in 2005. At the time, they couldn’t comprehend why anyone would need a test car for more than 2 days, let alone some start-up website. Since then, we’ve asked others, and they all rejected us, mumbling something about the “quality” of our audience. But things have changed. Online is in. Chevy design is in. The new GM is in. And the new GM now has cool new PR people. They recently started a long-term test program, and we are only the second people to get a long-termer from them,

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Chevrolet demonstrate child car seats at Dubai Motor Show

Parents visiting the Chevrolet stand at the 10th Dubai International Motor Show can learn how to keep their children safe while on the road by choosing the right child car safety seat for their kids and how to correctly install them, from December 16th to the 20th, at stand # 80, Zabeel Hall.

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Chevrolet Cruze reaches Saudi Arabia and GCC

Chevrolet Cruze reaches Saudi Arabia and GCC


The 2010 Chevrolet Cruze, GM’s all-new Korean-built compact sedan that is surprisingly more anticipated in the Middle East than we expected it to be, is now available in Saudi Arabia and possibly a few other GCC countries, according to reports by our readers. There is no official word yet from GM’s regional headquarters in Dubai, but the Cruze is listed in Chevrolet’s UAE website.

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Hiroshi and Osamu for Middle East Chevrolet ads

Chevrolet is launching a regional integrated communications campaign highlighting the benefits of Chevrolet ownership over competitors using two fictional Japanese characters, Hiroshi and Osamu. The campaign demonstrates the four key areas in which Chevrolet excels: low cost of ownership, peace of mind, safety, and quality, reliability, durability (QRD).

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