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Fiat-Chrysler puts SRT under Dodge, announces Chrysler 100 and other future models

Fiat-Chrysler puts SRT under Dodge, announces Chrysler 100 and other future models


The newly-branded Fiat Chrysler Automobiles has announced a full-blown five-year plan for its extensive brand portfolio that includes Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and Ferrari. Some of the reshuffling sounds smart, a few baffling, and one a retraction of a previous decision regarding SRT.

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Chrysler to promote Mopar brand in the Middle East

Chrysler to promote Mopar brand in the Middle East


Mopar is a name that’s well-known in the States, but not elsewhere. It started out as the brand for the Chrysler Group’s parts and accessories division. Now they are pushing hard in the the Middle East market as they aim to improve service standards and customer care, as well as offer easier access to aftermarket accessories. After the formation of Fiat Chrysler Automobiles, Mopar logos will now be incorporated on aftersales parts for Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, SRT and RAM brands. We recently had a chance to sit down with Pietro Gorlier, President and CEO for Mopar brand Service,

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