On April 22, Chery’s 2023 Global Dealer Theme Conference was in full swing. During the Conference, Chery executives shared their achievements in globalization in recent years with more than 700 dealers. Facing the new market situation, Chery launched four major transformation measures, namely “technology”, “products”, “consumer’s demand”, and “ecosystem”, to boost Chery to enter the “New Track New Journey”.
Al Ghurair Investment, one of the largest diversified family business groups in the UAE, announced a strategic partnership with Chinese automobile manufacturer Exceed Automobile Company (EXEED) to debut their premium range of SUVs across the UAE.
Chinese premium brand Exeed recently revealed their cars and plans for the UAE on a live stream to the country’s top media, including DriveArabia. Vice general manager of the Middle East Region Mr Simon, brand director of Exeed international Mr Kevin, product director of Exeed Mr Ge attended and made a detailed demonstration of Exeed’s brand strength, current products and future development plan in the UAE.