First drive: 2012 Ford F-150 in Hatta, UAE
Ford is aggressively pushing products in the Middle East region nowadays, energised by the fact that their first-quarter GCC sales are up by 37% compared to last year. We are told they are concentrating on one segment at a time, and this summer, it is the turn of Ford’s truck line-up. To start it off, Ford Middle East invited us to the “Built Ford Tough” event held right here in the UAE.