Frankfurt Motor Show

VW Beetle R gets the "man" treatment

VW Beetle R gets the “man” treatment


The Volkswagen Beetle, one of the oldest surviving nameplates in automotive history, has always had more female aficionados due to its inevitably-cute design. Yet, folks at Volkswagen seemingly have not given up trying to inject doses of masculinity into this cute-o-mobile, evident from the Beetle R Concept which debuted at the 2011 Frankfurt Motor Show.

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2011 Frankfurt Motor Show: Photo coverage

2011 Frankfurt Motor Show: Photo coverage


One of the largest auto shows in the world, the 2011 edition of the Frankfurt International Motor Show is yet again playing host to various debuts and a whole slew of concepts as well as a notable number of tuners. Of note are the 2012 Porsche 911, 2012 Volkswagen Up, 2012 Mazda CX-5, 2012 Hyundai i30 and the 2012 Ford Focus ST. Among concepts, there are the Cadillac Ciel, the Kia GT, the Ford Evos, the Fisker Surf and the Volvo Concept You. The tuners showed off the Eterniti Hemera Cayenne, the Brabus Zero Emission E-Class, the AC Schnitzer 1-Series M Coupe and the Alpina B6 Bi-Turbo Convertible.

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Eterniti Motors present Cayenne-based Hemera prototype

Eterniti Motors present Cayenne-based Hemera prototype


Those teaser shots are not that of the new Cayenne; heck, it is not even a Porsche, not so by branding. Meet the all-new Hemera, the prototype of the very first model from the newly-established European marque, Eterniti Motors. And since Eterniti chooses to call this a prototype, we assume that they are not entirely done with morphing the Cayenne yet.

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