jeep

Cyber-security researchers Chris Valasek and Charlie Miller were in the news earlier this week after a Wired magazine story showed the two programmers access critical vehicle controls on a Jeep Cherokee that allowed them to remotely control critical vehicle functions. The Fiat-Chrysler group had already been alerted to the issue and were quietly offering a software fix to customers in a bid to not alert malicious hackers. However, Chrysler is not the first brand to be vulnerable to hacking, as Chevrolet and BMW were in the news for the same reason this year.

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Car production is an honest process, the Americans would tell you. It’s a simple process, the Japanese will say, and the Germans would go on about how intricate and detailed the process is. But when it comes to after-market assurance, there’s just one word dictating their manufacturing flaws; swift recalls. Recalling faulty vehicles is not unfamiliar in today’s automotive scene. As a matter of fact, millions of vehicles have been recalled in the past and you could see it as a sign that cars are getting safer and manufacturers getting serious about their products.

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“I. Am. Invincible!!!!!” That’s what I was shouting when, yet again, we accepted an invitation to the annual Jeep Jamboree back in December, and came out of it alive and in one piece. This year’s event was murder, to the point where about 99% of the participants came in with just Wranglers, whereas previous events have had a mix of Cherokees and Grand Cherokees as well. The course was that tough. And we were provided with a bone-stock 2015 Jeep Wrangler Sahara by the local dealer in Dubai.

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Jeep is an absolutely amazing brand that earned its heritage the hard way. It wasn’t by becoming popular as the ride of choice for dictators or royalty. It wasn’t by taking part in racing events that entertained a niche crowd. And it wasn’t by building cheap reliable transportation. Oh no, the “hard way” meant winning World War 2. Times have changed though, but current-owners Fiat-Chrysler seem to have strived hard to make sure some of that legendary heritage has rubbed off on the all-new Jeep Renegade.

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The Jeep Cherokee has always been boxy and upright ever since its debut in the 1980s. It wasn’t considered beautiful, but nobody called it ugly either. The new-for-2014 Cherokee however, is as controversial as it gets, designed to illicit a response, no matter what it may be.

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We were invited to an off-road event organized by Eastern Motors, the dealers for Jeep in Al Ain. Called the Jeep Funatic, the event was the first of its kind to be organized in Al Ain, and is similar to the Jeep Jamboree event held annually in Dubai and Abu Dhabi. While the Jeepers were expected to roll in their own Jeeps, we were handed over a ride by the dealer. Expecting nothing more (and less) than a Wrangler, we were in for a surprise, as the ride turned out to be a 2014 Jeep Grand Cherokee Limited V6.

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This is it. The car that melds your muscle-car fantasies with your practicality needs. The 2014 Jeep Grand Cherokee SRT is expensive, but with performance that keeps up with all sorts of overpriced German SUVs, it’s a relative bargain.

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