Lancia

Mopar is a name that’s well-known in the States, but not elsewhere. It started out as the brand for the Chrysler Group’s parts and accessories division. Now they are pushing hard in the the Middle East market as they aim to improve service standards and customer care, as well as offer easier access to aftermarket accessories. After the formation of Fiat Chrysler Automobiles, Mopar logos will now be incorporated on aftersales parts for Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, SRT and RAM brands. We recently had a chance to sit down with Pietro Gorlier, President and CEO for Mopar brand Service,

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It would be surprising if anyone remembers Lancia in the UAE. The semi-premium division of Fiat, nestled between Fiat And Alfa Romeo, Lancia is still alive in Europe, even though the brand stopped selling cars here once Fiat temporarily left the GCC market in the earlier part of this decade. There was a time when Lancias were uniquely-designed cars whose quirkiness was a trademark. But now that Fiat has bought out a part of Chrysler, the new Lancia range is looking all too familiar.

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