mini

The Mini Mayfair is a “special edition” model that was released as a celebration of Mini’s 50th anniversary. From memory, the Mayfair was first shown at the Dubai Motor Show a year ago and this specific test car has been in circulation since summer, so it isn’t exactly new. It is the first Mini model we’ve driven that is fitted with the new-for-2010 direct-injection engine with an extra 12 hp, so it was worth a look, but since it is so similar to all the other Mini variants we’ve already driven, we’ll do a shorter “first drive” article later on,

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The entire existing Mini range has been facelifted for the 2011 model year, including the Convertible and the Clubman. Available from September in Europe, the changes relevant to the GCC are cosmetic only, as the petrol engines are carried over unchanged.

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Few car launches trigger as much excitement as a new MINI. That is why the iconic brand hosted a celebratory VIP mini festival last night in London where the grass-green carpet was rolled out for guests only too willing to swap their high-heels and brogues for wellies in the countryside to usher in the new MINI Countryman. Launching in September, the MINI Countryman not only represents a genuine cross-over in terms of car design – it is MINI’s biggest and first-ever four door car – but also in musical genres as the brand introduces its long awaited fourth model with a single by U.S country singer Michelle Branch feat.

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Two half-Lebanese friends, Jordana Fawaz and Nour Samaha, otherwise known as the “The Nos Nos”, are setting off on a road trip around Lebanon in a MINI Cabrio on a heartfelt mission to discover their roots.

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Against the backdrop of the Salone del Mobile, the world’s foremost design exhibition, MINI recently celebrated the launch of the new MINI Countryman at Face 2 Superstudio in Via Tortona, currently one of Milan’s hottest locations. Some of the leading names in the Italian and international world of fashion, design and lifestyle partied with MINI and even packed their bags for a MINI weekend getaway.

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All wraps are now off as the latest addition to the MINI family, the new MINI Cabrio, has been revealed across the GCC. Guests at the launch event were treated to an extraordinary celebration of fashion, art, sport and fun to celebrate the arrival of the new MINI Cabrio and commemorate the brand’s 50 year anniversary.

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