Nissan expands in GCC, plans 60 new models
At a recent press conference, Nissan and Al Dahana have announced the establishment of a joint venture company called Nissan Gulf FZCO (NGF), to “enhance Nissan’s marketing and sales strategy in key GCC markets and introduce a fully fledged financial services platform through all Middle East and North African countries.” Nissan Gulf plans to sell 160,000 vehicles a year by 2012, in Saudi Arabia, Abu Dhabi, Kuwait and Bahrain. These four markets will represent more than 40 percent of Nissan sales in the region by 2012.