For those not in the know, Skoda is a Czech brand owned by Volkswagen. Skoda does fine in Europe, selling variantions of VW platforms alongside Seat and Audi. But thanks to sub-standard dealers and all sorts of internal politics, the brand never took off in the UAE. Now a new dealer has taken over sales of Skoda in the UAE, and they are looking to move cars in a big way instead of playing second-fiddle to VW. To coincide with the launch of their Dubai showroom a couple of weeks ago, dealers Ali & Sons released the 2011 Skoda Superb 3.6,
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