tag heuer

The iconic Swiss watchmaker TAG Heuer, long associated with racing and performance, is introducing a new thrilling event to the Dubai sports calendar. The TAG Heuer Ice Race, which will see drivers compete in a karting race on ice, will take centre stage at the Dubai Mall Ice Rink on April 2-3, 2010. It is the first time such an event takes place in the Middle East.

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In a time of economic challenge, while other brands choose to stand back and cautiously focus on the short-term, TAG Heuer, the world leader in sports-inspired luxury watches and chronographs since 1860, is extending its bold vision of the avant-garde with a brand new, emotionally charged ad campaign that challenges the very rules of endorsement marketing.

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