“Car-Baked Cookie” campaign highlights dangers of leaving kids locked in cars
AW Rostamani Group, parent company for one of the Nissan dealers in the UAE, have started a campaign to highlight the dangers of heat-buildup for children left in parked cars. Called ‘Car Baked Cookies’, the campaign highlights the temperatures a car’s interior can reach when parked in direct sunlight, by cooking biscuits on the dashboard. They claim it can reach as high as 80° Celsius in there. Their tagline is ‘If it’s hot enough to bake, it’s hot enough to cause death’.