We first got wind of the 2010 Lexus RX’s imminent launch when I and my PR buddy did the rounds of ad agencies a few months ago, trying to get advertisements for this website. At the time, Toyota UAE’s ad agency said they will not give us their upcoming Lexus RX ads because they only wanted to target women, and apparently we don’t have enough women visiting this site. A month later, we see ads for the RX all over MBC Action, AutoMiddleEast, Car ME and every other possible men’s media. While we were flat-out rejected for the ad campaign for flimsy reasons,
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